Video - November 3, 2021
DIVERSish | Meet the Winners.
Adjective: diversish
Selectively inclusive of some types of people within a company, group or business, depending on which type suits the company best.
Created by the Valuable 500 and AMV BBDO, ‘DIVERSish’ is a satirical look at businesses that call themselves diverse, but overlook, ignore or postpone anything to do with disability. It calls for business leaders to stop being ‘diversish’ and commit to action on disability inclusion.
The film launched to mark the start of the Valuable 500’s campaign to hold business leaders accountable for disability inclusion and the first time disability had been discussed on the main stage at the World Economic Forum’s Annual Summit.
In January 2019, the Valuable 500’s founder Caroline Casey committed to challenge 500 global businesses to commit to putt disability on their board agendas and end ‘Diversish’ behaviour.
I urge businesses to join The Valuable 500 movement and stop being diversish. It’s no longer good enough for companies to say ‘disability doesn’t fit with our brand’ or ‘it’s a good idea to explore next year’. Businesses cannot be truly inclusive if disability is continuously ignored on leadership agendas.
A message to the world’s 500 most powerful business leaders.
A set of additional films simultaneously launched on YouTube highlighting problematic diversity and inclusion practices that The Valuable 500 aims to end. These films featured disabled influencers and advocates such as Ade Adepitan, Samantha Renke and Adam Pearson explaining what they would like to say to world’s 500 most powerful business leaders.
Since its launch in 2019, the Diversish campaign has won a Cannes Lion, a D&AD pencil and a BIMA award.
