McCann Worldgroup’s Valuable 500 Commitment:
McCann Worldgroup is a global agency network that influences and shapes culture with a mission to help brands earn a meaningful role in people’s lives. We take seriously the opportunity we have to leverage the power of creativity to promote greater equality and encourage valuable change in society – as shown through our work with Ikea, Microsoft and German Youth Association of People with Hearing Loss. In order to continue to fuel the best creative work and innovative solutions for brands, we have set goals to create the conditions that ensure our people, from different social, cultural, ability, and cognitively diverse backgrounds, feel a sense of connection, belonging and shared purpose.
Our philosophy of Conscious Inclusion, which we define as the application of consistent practices and deliberate actions that cultivate an environment that inspires our employees to share unique perspectives that come from their own lived experiences in culture. We fiercely believe this to be the key driver of our ability to bring the most innovative, game-changing ideas to life.
Our commitment to Disability Inclusion is summarized by the actions below:
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Equipping our leaders and employees with training and resources to expand cultural competency and foster an environment that all people with disabilities will have an equal opportunity to participate, succeed, learn, and advance.
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Amplifying the voices of our employees who identify as people with visible and invisible disabilities
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Providing support and creating a culture of understanding for people with family and friends with visible and invisible disabilities through open discussions and sharing of stories on our global platforms.
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Leveraging our own proprietary marketing tools and business practices, typically applied to solve brand challenges, to continue to increase representation of people with disabilities in our creative campaigns.
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Partnering with both internal and external organizations to accelerate our efforts to increase hiring and representation of people with disabilities across our network.
