Shufersal’s Valuable 500 Commitment:
Shufersal works to strengthen equality in Israeli society by creating an equal employment opportunity for all population groups, regardless of race, religion, gender, nationality or any other background. Shufersal is committed to recruiting and employing workers from populations that are under-represented in the labor market and works proactively to increase diversity in the company.
In addition, Shufersal works to instill values of tolerance and acceptance of others as an integral part of the company’s organizational culture, provides professional training and enrichment to all employees.
Shufersal employs 460 people with disabilities in various positions and also employs about 50 young people with special needs for one day a week in order to give them the opportunity to study and integrate into the world of work. Also, Shufersal cooperates with the “Shavim” association, which works on rehabilitation and integration of the mentally handicapped into the Israeli market.
Maintaining human dignity is one of the four fundamental principles that guide our activities. Therefore, we are committed to enabling people with disabilities to enjoy our standard of service and customer experience. We invest resources so that every person with a disability can enjoy an independent, egalitarian, fair, and respectful shopping experience.
Accessibility at the Branches
All the branches of the chain are fully accessible to people with disabilities. Significant physical and technological improvements have been implemented in 270 branches, including a cash register accessible to customers in wheelchairs, dedicated directional signage, a cash register adapted for the hard of hearing, new mobility scooters in the branch, disabled parking and more. In addition, the service providers in the branches are instructed to support and assist people with special needs in any request or need that may arise during the purchase.
Accessibility of the Shufersal Branches for the Blind and Visually Impaired
Shufersal is proud to be the first retail chain in Israel to provide convenient and independent orientation for the blind and visually impaired throughout the supermarket. Starting in 2018, Shufersal has implemented in 200 of its branches a “Right Hear” company’s orientation and voice guidance system supported by a dedicated application that accompanies people with visual impairment on the premises. Following the customers’ high satisfaction Shufersal strives to expand the project and complete the accessibility of all the chain’s branches.
Accessibility in the Service
Shufersal invests in accessibility of the service, making the site and application accessible, color-matched and capable of supporting reading software. Shufersal also offers various channels of contact for customers, including WhatsApp, chat and more, which allow the public to contact the company via the channel that is convenient for them. Service representatives are regularly guided to provide service to people who approach them with different needs.
