In April 2019, Kao launched the Kirei Lifestyle Plan, its ESG strategy. Kao’s support for The Valuable 500 embodies four of the Kirei Lifestyle Plan’s 19 key leadership actions: Universal Product Design, Respecting Human Rights, Inclusive & Diverse Workplaces, and Human Capital Development. By integrating ESG into the core of its company management, Kao will drive business growth and better serve consumers and society through its enhanced products and services. In the future, the Kao Group will continue to implement its unique ESG activities globally, so as to deliver satisfaction and enriched lives for people around the world, and contribute to the sustainability of society.

Kao’s Strategy:

Contribution to Business and Society

In line with Kao’s corporate mission, which is “to strive for the wholehearted satisfaction and enrichment of the lives of people globally and to contribute to the sustainability of the world,” we are rolling out products and services featuring universal design which makes them easy to understand and easy to use for as many people as possible. We also collaborate with NPOs and NGOs to promote activities aimed at fostering understanding of and sharing the barrier-free approach—including barrier-free access to information—so as to enable people with disabilities to enjoy happy lives that are fully integrated with the rest of society.


We position support for people with disabilities as an important part of our Diversity & Inclusion efforts, and have formulated a basic policy of “Striving for a society where people with and without disabilities work and live together, we create workplace environments for employees with disabilities that make life easier for them and foster a sense of pride in one’s work.”