Strauss’s Valuable 500 Commitment:
Strauss Group’s purpose is to nourish a better tomorrow. Realizing this purpose intertwin in every area of our activity, we are committed to acting responsibly, and to create a positive impact. We strive to always act out of our worldview of sustainability, fairness and transparency, towards all our stakeholders- providing better food, better choice and better impact.
Our mission is creating a healthy, sustainable and meaningful future for all people and communities with whom we work by building and leading impact programs. We are committed to promoting opportunities for under-represented groups.
Diversity, Equity and Inclusion are key elements in Strauss’ 2030 Sustainability Strategy, where be our social impact in the communities we work and live in, as well as for our people. In the past decade, Strauss Group led significant DEI initiatives. Under this, inclusion for people with disabilities is a significant area.
We see the inclusion of people with disabilities in the workplace as an opportunity for us, to learn new things and to increase our relevance as an employer for more prospective candidates. At the same time, creating an inclusive design for our products, makes us a better choice for consumers, which can make their life better.
We partnered with several professional organizations and NGOs, which have an added value and expertise in adjusting the workplace and in recruitment processes as well as training for managers in the organization. Correspondingly, we invest in transforming our facilities and websites to be more inclusive.
One of which is a unique call centre that provides services for business organizations and is operated by people with disabilities – “Call Yachol”, a social enterprise that promotes social change is the core of its vision, over half the company’s employees and managers are people with disabilities. In addition, we adjusted our customer service to the hearing impaired by clearing them from background music. Also, we provide responses in sign language.
In 2021, Strauss Water was the first company ever in Israel to produce a TV commercial with audio description – an audio track that narrates the relevant visual information in media, depicts the key visual elements that are necessary to understanding the content as an accommodation for blind and low vision viewers. In 2022, Strauss-Frito lay launched a new package for all its snack packs which was developed with civil society and organisation of people with motor disability.
Strauss Group is committed to creating a better impact in the community. We support various NGOs and non-profits that aim to increase the inclusion of people with disability in social arenas and employment opportunities. Among them are NGO specialising in specific groups such as veterans, the Arab community and children.
This commitment is made up for three parts:
- Ensure that disability inclusion is on our Board agenda: our Board of Directors receives regular updates on Diversity and Inclusion in general, and on people with disabilities in particular.
- Increase the hiring: We work to achieve a goal of 5% of the overall workforce in Israel, to be of people with disability, and to increase the representation of PwD and managerial and professional positions.
- Share our commitment with the business and the world: Strauss Group publishes an annual sustainability report, which includes, among other topics, updates on Diversity, Equity and Inclusion in general and people with disabilities, in particular. Our actions, achievements and difficulties will all become part of the public domain, in order to enable transparency and facilitate learning.
