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SYNC25

Video - March 20, 2024

Assume That I Can.

World Down Syndrome Day 2024:

Hey bartender, you assume that I can’t drink a margarita so you don’t serve me a margarita so I don’t drink a margarita. Your assumption becomes reality.

In honor of World Down Syndrome Day on March 21st, this powerful advertisement is urging people to reconsider their perceptions of people with Down syndrome.

This advertisement, created by CoorDown and Small New York in collaboration with the National Down Syndrome Society (NDSS) and additional organisations, aims to provoke a shift in mindset.

It places a strong emphasis on dispelling societal assumptions and stereotypes surrounding people with Down syndrome.