Our Whitepaper
Our groundbreaking white paper issues a resounding call to global business: underperforming and underserving the disability market is neither ethical nor sustainable.
Based on insights from over 1,000 disabled consumers, activists, and thought leaders across 15 countries, this comprehensive research – undertaken in partnership with Open Inclusion and Yale University – offers a clear picture of how disabled people around the world define, experience, and value disability representation.
Featuring case studies from industry leaders like Jaguar Land Rover, L’Oréal, Procter & Gamble, Sony, and Zalando, the whitepaper demonstrates that confident, consistent, and authentic disability representation delivers strong commercial returns alongside social impact.
Download the Whitepaper (English)
Key Principles for Authentic Representation
Following on from the publication of our whitepaper, we worked with disability advocates and experts to define authentic disability representation and outline key principles that can be applied across industries and geographies.
These principles serve as a starting point for organisations at any stage of their inclusion journey.
Explore our Key Principles for Authentic Representation (English)
障害者の真のリプレゼンテーションに関する主要原則をご覧ください（日本語）